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Summary of expertise
BSc (Hons) Applied Biology
Qualified Secondary Science Teacher (Cert. Ed.)
Advanced Diploma in Communication Studies
In-house communications experience - Abbott
Agency communications experience - Huntsworth Health and formerly Jago
Pearce
Public sector communications experience - Environment Agency
Specific healthcare expertise
by therapy area
Animal Health
Adherence (various therapy
areas)
Cardiovascular Conditions Contraception Cystic Fibrosis
Gastroenterology and Hepatology
Growth Hormone Disorders Haematology
Haemophilia HIV Infection prevention
Influenza vaccination
MRSA
Multiple Sclerosis
Neuropathy
Obesity Oncology
Ophthalmology Paediatrics Renal
A word from Holly
“From my account handling and client roles, I have a
deep insight into both worlds and how the two can come together to breathe life into communication plans, allowing them to
speak directly to target audiences in exciting and new ways.
I have also experienced the frustration
of receiving written work that has been developed with little or no strategic input from the writer. Is
it too much to ask for a writer to go over and above the creation of engaging copy and provide written solutions that are
rooted in an understanding of where their work fits into an overall strategy? I guess the answer is to
work with a writer and an account handler, but why not have both strengths demonstrated by one person?
That’s why I set up Hologram. To provide clients with a service that is not currently available
from many otherwise talented writers, by offering excellent writing skills set in a framework of strategic thinking.”
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